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Managing in Troubled Times Case Study
Case Title:
Wal-Mart in Germany: The Retailing Challenges
Publication Year : 2005
Authors: Supriyo Bose., Sumit Kumar Chaudhuri
Industry: Discount and Variety Retail
Region: Germany
Case Code: TRT0055
Teaching Note: Not Available
Structured Assignment: Not Available
OR
Abstract:
By the end of 2004, Wal-Mart had a marginal presence in Germany with 2% in the retail food market. Even with 91 supercentres, Wal-Mart was facing problems trying to integrate its operations in Germany and was also finding it difficult to adapt itself to the local culture. Besides, strict government regulations in the retail sector were hampering its expansion.
Pedagogical Objectives:
- To highlight the strategies adopted by Wal-Mart to overcome the retailing challenges in Germany.
Keywords : Wal-Mart; Germany; Retail industry; Hypermarket; Kay Hafner; Every Day Low Pricing (EDLP); Managing in Troubled Times Case Study; Interspar; Zoning regulations; Culture clashes; Restrictive shopping hours; Supply chain and distribution system; German retail laws and regulations; Wertkauf; Merchandise vendors
